Intymen is a male underwear brand with a lot of personality and an inclusive look. It has positioned itself as a benchmark in comfort and style in the Colombian and Latin market.
To convert Intymen into a benchmark within its category in the digital world, position it in all digital channels and make it a strong brand on the internet, raising its e-commerce site to a high level of profitability.
Scaling a relatively new brand in a highly competitive environment in Colombia and Latin America. Without having a long history of data to support strategic decisions.
Design a comprehensive strategy contemplating areas such as search engine optimization (SEO), through website optimization and content generation for their blog. Email marketing as well and database acquisition through landing pages on the website, and Facebook Ads, and the traffic generation to their sales funnel was vital through highly segmented advertising on FB, Insta, and Google, including Remarketing strategies to users who abandoned the cart or did not register to the website.
A multiplatform digital strategy based on a sales funnel that managed to increase the profitability of the website by 500% in 12 months, making Intymen a solid brand on the internet, very well ranked in search engines in an organic way and very skilled and efficient in attracting potential customers through online advertising.
These are really satisfactory numbers for our client and for us. Excellent results have been achieved and it has established itself as a solid brand on the internet. But to achieve this it is necessary to have a very clear strategy and roadmap, understand your marketing and sales funnel and the numbers behind it. This is not achieved with isolated or intermittent actions. You need clarity and constancy.
What the client says!
The service with Trópico Digital has exceeded my expectations as far as getting placed in my key areas for Google searches. On our first month, we double our sales in the entire website, and after that, Trópico made organic search (Google) the sales channel with the highest ROI in all our digital strategies. So much was the success that we started a second e-commerce project with them, which today follows the steps of Intymen.com.co. Thanks a lot and looking forward to a long relationship with Trópico team.Wilfredo AdarveOwner, Intymen and Male Republic